Case Study · JustAI
What to do when an octopus walks into a product launch.
Slugline, October 26, 2026
JustAI builds always-on AI agents that help enterprise marketing teams personalize lifecycle messaging at scale. As they got ready to launch, they needed two things: a company story and a launch video. The whole engagement, from our first conversation to launch day, took less than three weeks.
It started with Walter, our AI system for corporate narrative development. Over a single weekend, Walter interviewed 11 people across the JustAI team. Within a week, we turned those conversations into JustAI’s core story and messaging, and from there developed the creative concept, wrote the script and brought in a full production crew, working with JustAI’s marketing team through the shoot and final launch film production.
“The Slugline team combined AI with serious strategic and creative talent to get to the heart of the JustAI story and turn it into a launch film in under three weeks. The speed was remarkable. The thinking behind it was even better.”